VERSI DIVINI

Customer

VERSI DIVINI

CATEGORY

packaging

PROJECT

Enhance the brand identity and increase the perceived value of the VERSI DIVINI range, an exclusive assortment of a large-scale retail outlet.

LOCANDA'S RECIPE

We began this project by associating wine and poetry. Two elements that have a common ability to originate great emotions. We have therefore created a double structured label. In the upper part we developed a foil surface capable of reflecting the value and the quality of the wine. In the lower part, as a kind of ripped sheet, we have created the chromatic differentiation between the labels and defined the space to accommodate the poetic quotes and the visual element of the quill. Poetic quotes that enchant the hearing and sips of wine that delight the palate.

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