Selezione di Zibello

Customer

FINI - GRUPPO VERONESI

CATEGORY

branding, Video, photography

PROJECT

An immersion into Italy’s epicurean excellencies is enduringly a moment of growth in the lookout for quality and attention to detail. For FINI, Veronesi group, we focused on the new Selezioni di Zibello line identity converging on the magic wisdom of the hands that knowledgeably work in every stage of the centuries old Italian salami tradition.

LOCANDA'S RECIPE

We have developed the concept, brand identity, the photo style, the story-board and the video’s creative direction which, valorising the Fini cold meats supply chain, was later adopted by the sales team in training the chefs of the Haute Cuisine channel in Italy and abroad.

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