BISCOTTI
Customer
AGORA’ NETWORK
CATEGORY
packaging
PROJECT
Create a new line identity for the entire assortment of PRIMIA biscuits.LOCANDA'S RECIPE
From a chromatic point of view, the biscuit shelf is heavily guarded by numerous brands. Agorà Network asked us to rethink the entire product line starting from the chromatic impact and from the necessary visibility that every single cookie had to guarantee with respect to the previous identity. To achieve this dual objective we have defined a design system consisting of a colored frame capable of focusing the consumer's attention on the central part of the facing dedicated to the representation of the single biscuit and the characterizing ingredient. The line has been divided into three distinct colors: the blue for the basic recipes, the green for the integral recipes and the brown for the cocoa-based ones.
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