packaging, photography, branding


DOLCELA is a Croatian love brand, leader in the category of cake mixes. The need to compete locally and internationally with global brands made it necessary to restyle the brand and line identity. Locanda Design managed and followed the entire production process of the 80 references that compose the assortment: from creative development to photography, from photographic post-production to the creation of each of the printing files.


With DOLCELA you are always successful! It is precisely around this brand promise, linked to the ease of preparation and the quality of the ingredients used, that we designed the new DOLCELA brand and the identity of each of the 4 product categories. A design system that with its embrace emphasizes the primary role of the photographs but, at the same time, declines in colors and textures in a different way depending on the positioning of each family of products. The photographic plan emphasizes the refinement and care of the individual preparations and it hosts a paper tag dedicated to product pluses or indications of preparation.


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