Cellini Farmacia






A new line of coffee, tea and beverage capsules exclusively for the Pharmacy channel. A design system able to integrate with the dominant colors in the Pharmacy environment but, at the same time, to express the variety of the offer with vivid and identifiable colors both on the shelf and inside the floor and counter displays.


The iconography of the medicinal vases inside the Pharmacy has inspired the design of this newline, characterized by the presence of an illustration that shares with the Cellini brand the focal point of the facing of the packaging. The lower apex of the Cellini triangle leads the eye to the identification of the capsule color and to the variety of the single reference. At the foot of the facing a refined texture of small triangles brings the color differentiation and the personality of each single variety. For drinks and tea the packaging takes on a material base and a dedicated illustration to each individual drink.


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