SAPORE di MARE
Customer
SAPORE di MARE
CATEGORY
packaging
PROJECT
Creating the new product identity for the four product lines under the SAPORE di MARE brand.LOCANDA'S RECIPE
The wave of taste" is the naming that we have created as the underlying theme of the whole story-telling of these new packages. The wave connotes the shape of the die-cut and characterizes the presentation of the ingredients of the individual recipes. A total of twenty-four culinary proposals divided into four distinct product lines. The Premium line is the one that offers the most sophisticated recipes; for this reason it is characterized by the chromatic dominant of black that enhances every single ingredient. The standard line, on the other hand, lights up with that sunlight typical of seaside dining. For the ready sauces we have chosen a delicate red color capable of interpreting the flavor of these italian preparations. Lastly, the children's line which is a notebook open to the playful imagination of the little ones. Each sheath becomes a real immersion in the colors and flavors of our seas.
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